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About Realty Executives


Power of the Brand

The Realty Executives brand is our company’s most valuable asset. It’s taken years of hard work and careful planning to create a culture that meets the highest standards time after time. Realty Executives carries a brand reputation which resonates with customers to build trust and increase the effectiveness of our Executives. The Realty Executives name represents a unique standard for our customers and inspires an unrivaled level of confidence. An “Executive” is perceived to be more than just an “Agent” by both our customers and the industry-at-large.
Our EXECUTIVES are perceived as:

  • Experienced
  • Knowledgeable
  • Professionals with Integrity
  • Able to Sell Homes Faster for More Money
  • Highly Trained
  • Community & Industry Leaders
  • And Most Importantly — More Trustworthy

We believe there is no greater sales tool than a brand that stands for integrity, character, trust and experience. Our Executives benefit from this reputation of excellence.

Our Brand Pillars

Our Brand is rooted in four key beliefs — and the people who are a part of this company embody these beliefs. Each of these beliefs drives our content and brand philosophy on a daily basis. Together we’re able to integrate this culture throughout the entire company and for each consumer we reach.

  • Innovative, Entrepreneurial Spirit
    Realty Executives International is symbolized by an innovative, entrepreneurial spirit. As the originators of the 100% commission concept, we have a proven legacy of entrepreneurialism and industry innovation.
  • Trusted and Effective Advocate
    In addition, we have been proven as trusted and effective advocates for customers and Executives alike. We have a non-negotiable value system — we do the right thing even when no one is looking. The result is a uniquely personalized experience.
  • Uniquely Personalized Experience
    As a brand, and as individuals, we exhibit genuine warmth, caring and individual focus at every point of engagement. And — since our Executives have entrepreneurial freedom — they can personalize every transaction and opportunity to provide the best service and result possible. This experience extends to all of our stakeholders: our clients, our Executives and our Franchisees.
  • Connected, Caring Family
    The underlying desire to offer exceptional service is born out of a deep-rooted commitment to service. Therefore, at Realty Executives International, we are a caring family — connected to each other through a mutual commitment to Excellence. We’re a family business, and real estate is a means to serve others — as well as ourselves and our own families.

 About Our Company

Realty Executives is one of the most closely followed real estate brands in the world. In 1965, the company first drew attention as the originator of the 100 percent commission concept. Today, phenomenal franchise growth, a unique franchise development strategy and a strong, relevant value proposition are creating even more interest in Realty Executives.

Since its dramatic beginning in Phoenix, Arizona, more than 40 years ago, the company has become one of the fastest growing franchises in any industry. Publications like Entrepreneur, Success and Inc. Magazine have recently ranked Realty Executives as a leader based on such criteria as franchise growth, management stability and financial soundness. Realty Executives only began its aggressive franchise expansion in 1987. In 1988, there were 31 franchises and just 624 agents. Today Realty Executives has more than 700 offices, nearly 13,000 Executives (agents) in 10 countries around the world and growing. Realty Executives offices can be found in Australia, Canada, Costa Rica, France, Greece, Indonesia, Israel, Mexico, South Africa and the United States. Our broker/owners are adding professional, top-producing Executives every day, continuing our aggressive growth. For the home buying and home selling public, the news is even better. Because Realty Executives attracts professional and experienced real estate marketers to the company, the ultimate winner is the consumer who chooses the services of an Executive.